Sponsorship

The Morehouse College Alumni Association (MCAA) offers sponsorship opportunities for many of its events throughout the year. As an MCAA sponsor, your brand will have an opportunity to be associated with one of the nation’s most well-respected institutions of higher learning, Morehouse College. Your contributions will assist the MCAA’s student support efforts.

We are currently soliciting sponsors for our 2017 events, including Morehouse College Homecoming. As a sponsor, your brand will be highlighted during events that attract thousands of Morehouse alums, students, and supporters. For more information, contact Dargan Burns III at info@morehousealumni.org or by phone at 470-639-0821

2017 Sponsorship Levels

  • Corporate Platinum Sponsor ($15,000)
  • Title Sponsor ($10,000)
  • Platinum Sponsor ($5,000)
  • Maroon Sponsor ($2,500)
  • Gold Sponsor ($1,000)
  • Silver Sponsor ($750)
  • Maroon 100 Business Sponsor ($500)
  • Mystique Sponsor ($300)
  • Tiger Sponsor ($200)

 INTRODUCING THE MOREHOUSE COLLEGE ALUMNI ASSOCIATION

WHAT IS THE MCAA?

The Morehouse College Alumni Association is a nonprofit 501(c)3 organization that was founded in 1924 as the primary alumni organization for graduates of Morehouse College. The MCAA represents more than 16,000 alumni nationwide who have graduated from Morehouse College. In addition to a strong presence in Atlanta, our alumni are also represented in all parts of the country with strong presence in some of America’s leading cities, including the Washington,
D.C. area, New York, Los Angeles, Chicago, and Houston.

WHERE ARE OUR ALUMNI?

Morehouse alumni are represented in every major metropolitan area. Approximately 45% of our graduates remain in the metro Atlanta area.

300 SCHOLARSHIP FUND

The Alumni Association operates an annual scholarship fund targeted towards graduating seniors. In the past three years, the Association has raised more than $100,000 for this fund.

WHO ARE OUR ALUMNI?

Morehouse alumni typically occupy some of the most prestigious positions within their respective fields. Some of our most notable alumni are Martin Luther King, Jr., Samuel Jackson, Spike Lee, Maynard Jackson.

WHAT IS OUR BUYING POWER?

Locally, we have more than 5,000 alumni who occupy some of the most prestigious positions, from fortune 500 executives to leaders in local government. We are consistently among the highest wage earners among African-American men.

WHAT BRANDS DO WE LIKE?

Morehouse Men, as we are called, prefer premium brands in all classes of products and retail services, including highend luxury vehicles, tailored clothing, and casual and fine dining. On the service side we prefer companies that promote personalized customer service in the areas of insurance
services, banking, financial planning, taxes, etc.

COMMUNICATION

  • Electronic newsletter with 5,000 recipients nationwide ~ 3,000 in Metro Atlanta
  • U.S. mailing list of 8,000 nationwide with 3,500 in Metro Atlanta
  • Website
  • Alumni blog with an average of 4,300 impressions
  • Dedicated social media consultant who monitors and updates content weekly.
  • Facebook page with 2,900 likes ~ Connected to Morehouse College and chapter Facebook pages for a combined reach of 25,000 alumni and friends
  • Twitter page with 1,600 followers
  • Related College and alumni websites boasting 22,000 followers

OUR CORPORATE SPONSORSHIP OPPORTUNITIES

Annual Corporate
Sponsorship
Opportunities

You don’t have to wait for a particular event to be a Morehouse College Alumni Sponsor. You can become an Annual Sponsor, and support the Association all year round! There are two Annual Corporate Sponsorship Opportunities Available to keep your brand in the forefront of our audience the entire year

PLATINUM SPONSOR ($15,000)

  • Sponsor level listing and access to all annual events and communications
  • Name/logo on tournament sign, literature and hole markers
  • Recognition at awards ceremony
  • Name on golf promotional item
  • Hole recognition signage
  • Display table at golf event
  • Promotional item insert for gift bag
  • Team photo
  • One, four-player team
  • Company name listed on signage at event registration table
  • Program acknowledgement
  • Prominent banner placement outside of the reception
  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Signage placement inside the reception

2017 Homecoming

Corporate Sponsorship
Opportunities

October 20th and 21st will be a fun- filled weekend benefitting the students of Morehouse College who are committed to their education but are in need of financial assistance. Currently, we are soliciting sponsorships to support the “Morehouse 300” Scholarship Fund. Establish an “affinity” relationship that associates your brand with one of the greatest institutions of higher education, respected across the country. Become a 2017 Morehouse College Homecoming Sponsor!

TITLE SPONSOR: $10,000

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Name/logo on tournament sign, literature and hole markers
  • Recognition at awards ceremony
  • Name on golf promotional item
  • Hole recognition signage
  • Display table at golf event
  • Promotional item insert for promotional gift bag
  • Team photo
  • Four separate four-player teams
  • Company name listed on signage at event registration table

Alumni Action Breakfast

  • Program acknowledgement
  • Prominent banner placement outside of the Alumni Action Breakfast

New Orleans Jazz Brunch

  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Prominent banner placement outside of the Jazz Brunch tent
  • Signage placement in the Jazz Brunch

Homecoming Tailgate

  • Prominent banner placement outside of the alumni tailgate experience (exposure to nearly 20,000 people)

Homecoming Party 2017

  • Logo on Step and Repeat
  • Company name and description announced from the podium (150 words max.)
  • Four complimentary attendance vouchers admitting two people each

Maroon 100 Business Club

  • Advertisement on electronic communications with company link
  • Link from ad on the Alumni Association website for four months

Print

  • Banner placement in monthly e-newsletter (distributed to 4,000 – 5,000 alumni)

PLATINUM SPONSOR: $5,000

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony
  • Name on golf promotional item
  • Hole recognition signage
  • Display table at golf event
  • Promotional item insert for promotional gift bag
  • Team photo
  • Three separate four-player teams
  • Company name listed on signage at event registration table

New Orleans Jazz Brunch

  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Signage placement in the Jazz Brunch

Homecoming Party 2017

  • Logo on Step and Repeat
  • Six complimentary tickets

Web/Media

  • Banner placement during registration and the Alumni Open House
  • Special recognition on alumni website and e-newsletter
  • Facebook/Twitter mentions and ad promotions leading up to festival

MAROON SPONSOR: $2,500

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony
  • Name on golf promotional item
  • Hole recognition signage
  • Display table at golf event
  • Promotional item insert for promotional gift bag
  • Team photo
  • Two separate four-player teams
  • Company name listed on signage at event registration table

Alumni Action Breakfast

  • Program acknowledgement
  • Prominent banner placement outside of the Alumni Action Breakfast

New Orleans Jazz Brunch

  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Signage placement in the Jazz Brunch

Homecoming Party 2017

    • Logo on Step and Repeat
    • Four complimentary tickets

Web/Media

  • Special recognition on alumni website and e-newsletter
  • Facebook/Twitter mentions and ad promotions leading up to festival

GOLD SPONSOR: $1,000

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony
  • Hole recognition signage
  • Promotional item insert for promotional gift bag
  • Team photo
  • One four-player team

Alumni Action Breakfast

  • Program acknowledgement
  • Prominent banner placement outside of the Alumni Action Breakfast

New Orleans Jazz Brunch

  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Signage placement in the Jazz Brunch

Homecoming Party 2017

  • Two complimentary tickets

Web/Media

  • Special recognition on alumni website and e-newsletter

SILVER SPONSOR: $750

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony
  • Promotional item insert for promotional gift bag

Alumni Action Breakfast

  • Program acknowledgement
  • Prominent banner placement outside of the Alumni Action Breakfast

New Orleans Jazz Brunch

  • Program acknowledgement
  • Opportunity to distribute marketing collateral to all guests
  • Signage placement in the Jazz Brunch

Web/Media

  • Special recognition on alumni website and e-newsletter

MAROON 100 BUSINESS SPONSOR: $500

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony

Alumni Action Breakfast

  • Program acknowledgement
  • Prominent banner placement outside of the Alumni Action Breakfast

New Orleans Jazz Brunch -OR- Homecoming Party (sponsor chooses preferred vent)

  • Program acknowledgement
  • Signage placement in the Jazz Brunch
  • Four complimentary tickets

Maroon 100 Business Club

  • Advertisement on electronic communications with company link
  • Link from ad on the Alumni Association website for four months

Web/Media

  • Special recognition on alumni website and e-newsletter

MYSTIQUE SPONSOR: $300

  • Exposure to approximately 20,000 people at the Homecoming game and tailgating.

Golf Tournament

  • Recognition at awards ceremony Alumni Action Breakfast
  • Program acknowledgement

New Orleans Jazz Brunch

  • Program acknowledgement
  • Signage placement in the Jazz Brunch
  • Four complimentary tickets

Web/Media

  • Special recognition on alumni website and e-newsletter

CUSTOMIZED SPONSORSHIPS AVAILABLE UPON REQUEST.

OUR EVENT SCHEDULE

Annual Programming and Events

Atlanta Alumni Chapter Meetings

  • Every month the Atlanta chapter convenes a meeting of its general body for food and fellowship, while we discuss the current events at our alma mater. These meetings boast a robust attendance and engaged alumni.

Morehouse Alumni Business Club ~ Bi monthly ~

Commerce Club

  • Attendance: 30+
  • Impressions: 500+
  • Every two months, this select group of alumni meets to discuss issues regarding our alma mater as well as other business issues regarding the city of Atlanta. Prominent speakers attend to share their insight.

Honoring Our Fathers ~ Father’s Day Breakfast

  • Attendance: 250+
  • Impressions: 700+
  • Co-sponsored with the Atlanta Alumni Chapter, this event celebrates fathers and fatherhood. This breakfast takes place at the Commerce Club and is sold out every year. It is a beautiful representation of families and fathers.

Morehouse Health Professionals Alumni Group

  • Attendance: 150 -200
  • Impressions: 800+
  • This group of Morehouse alumni includes some of the nation’s top health professionals, including doctors, dentists, and health administrators. The group conducts quarterly programming for health professional alumni and students. In addition to the quarterly programming, they conduct two large events for their membership. One is the Homecoming Breakfast and the other is the Graduation Brunch.

Morehouse Athletic Alumni

  • This group of alumni keeps members engaged by offering opportunities for fellowship at Morehouse athletic events.During football season, this group operates a luxury RV that accommodates 20+ people. It’s a great opportunity to entertain guests.

GRADUATION WEEKEND EVENT SCHEDULE

MAY 2017
Graduation Golf Challenge

  • Attendance: 50
  • Impressions: 800+
  • A smaller version of our Homecoming Golf Tournament, but no less impactful. This challenge is also held at some of the most pristine courses in Atlanta.

Rites of Passage Ceremony Reception

  • Attendance: Students, 600
  • Impressions: 1,500
  • Each year during graduation week, alumni, students, parents, faculty, and staff gather to challenge our students as they begin to complete their college years. This event is a great opportunity to engage young adults and alumni as they enter the workforce.

 

HOMECOMING 2017

FRIDAY, OCTOBER 20th

20th Homecoming Golf Tournament

  • Attendance: 100
  • Impressions: 400
  • The Alumni Golf Tournament is a chance to interact with alumni while playing on some of the best courses in Atlanta. The Golf Tournament is generally held on Canongate courses. Tee-off time will be 10:00 a.m. and will include a shotgun start.

Homecoming Party, Crowne Plaza Hotel – Midtown 590 West Peachtree St. NW

  • Attendance: 600
  • Impressions: 5,000
  • This is our most innovative event to date. Reminiscent of the grand soirees of years past, we will take over the Crowne Plaza Hotel. There will be live entertainment, dancing, great food, and amazing networking opportunities, too. This is a must-attend event that just gets bigger and better each year!

SATURDAY, OCTOBER 21st

Pre-Game Jazz Brunch – College Town at West End, across from the Ray Charles Performing Arts Center

  • Attendance: 250
  • Impressions: 500
  • This is the most popular event among our veteran Homecoming attendees. Come enjoy great food and great music in a relaxed environment.

Morehouse Alumni Experience Homecoming Tailgate – Tailgate area

  • Attendance: 2000
  • Impressions: 5,000
  • Come out and join the party as the Association, along with the Atlanta chapter, sponsors a one-of-a-kind alumni experience. Not for the faint of heart, this event is for the serious tailgaters and partygoers. Join us as we create the biggest alumni tailgate tent ever. We will have food, drink, beverage sponsors, chair massages, dance floors, DJs, flat-screen televisions, PlayStation® tournaments, and anything else we can fit under the largest Morehouse College Alumni Tailgate Tent ever. This will be a time to remember!

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