GET YOUR HOMECOMING 2017
Homecoming 2017
Hotel Reservations
Discount applied at check out for $99.00 rate. Or call 1-877-834-3613 and ask for code MCA.
The Homecoming Weekend Events Pass gives you access to all MCNAA Homecoming events for the entire weekend. You’ll get access to the President’s VIP Reception, the Homecoming Extravaganza and Neo-Soul Pre-Game Jazz Brunch.
Opportunities
Join some of the nation’s most respected brands by becoming a sponsor of Morehouse College Alumni Association.
INTRODUCING THE MOREHOUSE COLLEGE ALUMNI ASSOCIATION
WHAT IS THE MCAA?
The Morehouse College Alumni Association is a nonprofit 501(c)3 organization that was founded in 1924 as the primary alumni organization for graduates of Morehouse College. The MCAA represents more than 16,000 alumni nationwide who have graduated from Morehouse College. In addition to a strong presence in Atlanta, our alumni are also represented in all parts of the country with strong presence in some of America’s leading cities, including the Washington,
D.C. area, New York, Los Angeles, Chicago, and Houston.
WHERE ARE OUR ALUMNI?
Morehouse alumni are represented in every major metropolitan area. Approximately 45% of our graduates remain in the metro Atlanta area.
300 SCHOLARSHIP FUND
The Alumni Association operates an annual scholarship fund targeted towards graduating seniors. In the past three years, the Association has raised more than $100,000 for this fund.
WHO ARE OUR ALUMNI?
Morehouse alumni typically occupy some of the most prestigious positions within their respective fields. Some of our most notable alumni are Martin Luther King, Jr., Samuel Jackson, Spike Lee, Maynard Jackson.
WHAT IS OUR BUYING POWER?
Locally, we have more than 5,000 alumni who occupy some of the most prestigious positions, from fortune 500 executives to leaders in local government. We are consistently among the highest wage earners among African-American men.
WHAT BRANDS DO WE LIKE?
Morehouse Men, as we are called, prefer premium brands in all classes of products and retail services, including highend luxury vehicles, tailored clothing, and casual and fine dining. On the service side we prefer companies that promote personalized customer service in the areas of insurance
services, banking, financial planning, taxes, etc.
COMMUNICATION
- Electronic newsletter with 5,000 recipients nationwide ~ 3,000 in Metro Atlanta
- U.S. mailing list of 8,000 nationwide with 3,500 in Metro Atlanta
- Website
- Alumni blog with an average of 4,300 impressions
- Dedicated social media consultant who monitors and updates content weekly.
- Facebook page with 2,900 likes ~ Connected to Morehouse College and chapter Facebook pages for a combined reach of 25,000 alumni and friends
- Twitter page with 1,600 followers
- Related College and alumni websites boasting 22,000 followers
OUR CORPORATE SPONSORSHIP OPPORTUNITIES
Annual Corporate
Sponsorship
Opportunities
You don’t have to wait for a particular event to be a Morehouse College Alumni Sponsor. You can become an Annual Sponsor, and support the Association all year round! There are two Annual Corporate Sponsorship Opportunities Available to keep your brand in the forefront of our audience the entire year
PLATINUM SPONSOR ($15,000)
- Sponsor level listing and access to all annual events and communications
- Name/logo on tournament sign, literature and hole markers
- Recognition at awards ceremony
- Name on golf promotional item
- Hole recognition signage
- Display table at golf event
- Promotional item insert for gift bag
- Team photo
- One, four-player team
- Company name listed on signage at event registration table
- Program acknowledgement
- Prominent banner placement outside of the reception
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Signage placement inside the reception
2017 Homecoming
Corporate Sponsorship
Opportunities
October 20th and 21st will be a fun- filled weekend benefitting the students of Morehouse College who are committed to their education but are in need of financial assistance. Currently, we are soliciting sponsorships to support the “Morehouse 300” Scholarship Fund. Establish an “affinity” relationship that associates your brand with one of the greatest institutions of higher education, respected across the country. Become a 2017 Morehouse College Homecoming Sponsor!
TITLE SPONSOR: $10,000
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Name/logo on tournament sign, literature and hole markers
- Recognition at awards ceremony
- Name on golf promotional item
- Hole recognition signage
- Display table at golf event
- Promotional item insert for promotional gift bag
- Team photo
- Four separate four-player teams
- Company name listed on signage at event registration table
Alumni Action Breakfast
- Program acknowledgement
- Prominent banner placement outside of the Alumni Action Breakfast
New Orleans Jazz Brunch
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Prominent banner placement outside of the Jazz Brunch tent
- Signage placement in the Jazz Brunch
Homecoming Tailgate
- Prominent banner placement outside of the alumni tailgate experience (exposure to nearly 20,000 people)
Homecoming Party 2017
- Logo on Step and Repeat
- Company name and description announced from the podium (150 words max.)
- Four complimentary attendance vouchers admitting two people each
Maroon 100 Business Club
- Advertisement on electronic communications with company link
- Link from ad on the Alumni Association website for four months
- Banner placement in monthly e-newsletter (distributed to 4,000 – 5,000 alumni)
PLATINUM SPONSOR: $5,000
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony
- Name on golf promotional item
- Hole recognition signage
- Display table at golf event
- Promotional item insert for promotional gift bag
- Team photo
- Three separate four-player teams
- Company name listed on signage at event registration table
New Orleans Jazz Brunch
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Signage placement in the Jazz Brunch
Homecoming Party 2017
- Logo on Step and Repeat
- Six complimentary tickets
Web/Media
- Banner placement during registration and the Alumni Open House
- Special recognition on alumni website and e-newsletter
- Facebook/Twitter mentions and ad promotions leading up to festival
MAROON SPONSOR: $2,500
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony
- Name on golf promotional item
- Hole recognition signage
- Display table at golf event
- Promotional item insert for promotional gift bag
- Team photo
- Two separate four-player teams
- Company name listed on signage at event registration table
Alumni Action Breakfast
- Program acknowledgement
- Prominent banner placement outside of the Alumni Action Breakfast
New Orleans Jazz Brunch
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Signage placement in the Jazz Brunch
Homecoming Party 2017
-
- Logo on Step and Repeat
- Four complimentary tickets
Web/Media
- Special recognition on alumni website and e-newsletter
- Facebook/Twitter mentions and ad promotions leading up to festival
GOLD SPONSOR: $1,000
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony
- Hole recognition signage
- Promotional item insert for promotional gift bag
- Team photo
- One four-player team
Alumni Action Breakfast
- Program acknowledgement
- Prominent banner placement outside of the Alumni Action Breakfast
New Orleans Jazz Brunch
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Signage placement in the Jazz Brunch
Homecoming Party 2017
- Two complimentary tickets
Web/Media
- Special recognition on alumni website and e-newsletter
SILVER SPONSOR: $750
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony
- Promotional item insert for promotional gift bag
Alumni Action Breakfast
- Program acknowledgement
- Prominent banner placement outside of the Alumni Action Breakfast
New Orleans Jazz Brunch
- Program acknowledgement
- Opportunity to distribute marketing collateral to all guests
- Signage placement in the Jazz Brunch
Web/Media
- Special recognition on alumni website and e-newsletter
MAROON 100 BUSINESS SPONSOR: $500
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony
Alumni Action Breakfast
- Program acknowledgement
- Prominent banner placement outside of the Alumni Action Breakfast
New Orleans Jazz Brunch -OR- Homecoming Party (sponsor chooses preferred vent)
- Program acknowledgement
- Signage placement in the Jazz Brunch
- Four complimentary tickets
Maroon 100 Business Club
- Advertisement on electronic communications with company link
- Link from ad on the Alumni Association website for four months
Web/Media
- Special recognition on alumni website and e-newsletter
MYSTIQUE SPONSOR: $300
- Exposure to approximately 20,000 people at the Homecoming game and tailgating.
Golf Tournament
- Recognition at awards ceremony Alumni Action Breakfast
- Program acknowledgement
New Orleans Jazz Brunch
- Program acknowledgement
- Signage placement in the Jazz Brunch
- Four complimentary tickets
Web/Media
- Special recognition on alumni website and e-newsletter
CUSTOMIZED SPONSORSHIPS AVAILABLE UPON REQUEST.
OUR EVENT SCHEDULE
Annual Programming and Events (Metro Atlanta)
2017 HOMECOMING ACTIVITIES
FRIDAY, OCTOBER 20th
20th Homecoming Golf Tournament
- Attendance: 100
- Impressions: 400
- The Alumni Golf Tournament is a chance to interact with alumni while playing on some of the best courses in Atlanta. The Golf Tournament is generally held on Canongate courses. Tee-off time will be 10:00 a.m. and will include a shotgun start.
Homecoming Party, Crowne Plaza Hotel – Midtown 590 West Peachtree St. NW
- Attendance: 600
- Impressions: 5,000
- This is our most innovative event to date. Reminiscent of the grand soirees of years past, we will take over the Crowne Plaza Hotel. There will be live entertainment, dancing, great food, and amazing networking opportunities, too. This is a must-attend event that just gets bigger and better each year!
SATURDAY, OCTOBER 21st
Pre-Game Jazz Brunch – College Town at West End, across from the Ray Charles Performing Arts Center
- Attendance: 250
- Impressions: 500
- This is the most popular event among our veteran Homecoming attendees. Come enjoy great food and great music in a relaxed environment.
Morehouse Alumni Experience Homecoming Tailgate – Tailgate area
- Attendance: 2000
- Impressions: 5,000
- Come out and join the party as the Association, along with the Atlanta chapter, sponsors a one-of-a-kind alumni experience. Not for the faint of heart, this event is for the serious tailgaters and partygoers. Join us as we create the biggest alumni tailgate tent ever. We will have food, drink, beverage sponsors, chair massages, dance floors, DJs, flat-screen televisions, PlayStation® tournaments, and anything else we can fit under the largest Morehouse College Alumni Tailgate Tent ever. This will be a time to remember!
COMPARE OUR SPONSORSHIP LEVELS
BECOME A SPONSOR TODAY!
OUR SPONSORS & AFFILIATES
