The purpose of this policy is to provide information and guidelines to the Morehouse College Alumni Association (“MCAA”) community regarding the use of MCAA’s trademarks and to promote, regulate and protect the use of MCAA’s trademarked names and identifying marks. MCAA’s trademarks include, but are not limited to: the words “MOREHOUSE COLLEGE ALUMNI ASSOCIATION M C A A ET FACTA EST LUX” as well as the logo shield pictured above, and all current and future trademarks, service marks, word marks, designs or logos used by MCAA. MCAA’s name and logos are registered trademarks of Morehouse College with MCAA as exclusive licensee. In order to comply with and assure protection under federal trademark law, MCAA is required to monitor all uses of its trademarks.


MCAA’s trademarks, as well as other names, seals, logos and other symbols and marks that are representative of MCAA, may be used solely with MCAA’s permission. MCAA’s trademarks (or any confusingly similar marks) may not be used in the name of a business, logo, in promoting services, or on a product in a way that could state or imply an endorsement by MCAA. MCAA’s trademarks are not to be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of

Morehouse College’s anti-discrimination policies.


With respect to MCAA elections, all candidates for office with MCAA must refrain from incorporating the MCAA logos or any similar likeness, MCAAA letterhead, MCAA images or any language that might imply an endorsement, into campaign materials, including, but not limited to written materials, signage, and clothing. Candidates may use the plain text “Morehouse College Alumni Association” in campaign materials provided that such use does not imply endorsement by MCAA.

Persons or entities which use MCAA’s trademarks without permission are subject to civil and criminal penalties pursuant to trademark law. MCAA intends to protect its trademarks and associated goodwill to the full extent of the law. MCAA welcomes any questions regarding this policy, the proper use of its trademarks, or licensing opportunities.

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